Case Study: Low-Sugar Claim

Background

The client is a company positioned around health-focused concepts and herbal-based ingredients. Its new product continues this herbal direction, aiming to balance taste, health perception, and market positioning. The brand originally planned to position the product as “low sugar,” but after initial nutrition and ingredient testing, it was found that the original formula did not meet the “low sugar” standard. This not only affected product positioning, but also posed potential labelling risks and could have delayed the planned launch.

Solution

To help the client achieve its goal, comprehensive integrated support was provided so the product could be optimized in the most cost-effective way. The support included:

• Product formula review
• Ingredient property analysis
• Solution recommendations
• Testing strategy and validation
• Regulatory and labelling advice

Results

Through multiple rounds of testing and fine-tuning of the formula, the client was guided to an optimal solution that keeping product flavour while meeting low-sugar requirements. All relevant professional recommendations were covered within the basic service scope, with no additional consulting fees. The client only needed to cover the associated testing costs to complete the overall optimization process in a cost-effective manner.